About

Beautiful. Powerful. Smart. This is the central idea behind SIREN, a New York City-based company that has re-imagined the idea of personal safety by delivering powerful and smart technology through fashion-forward accessories. Paying equal attention to form and function, style and strength, SIREN is a brand that cares as much about creating beautiful jewelry as it does about protecting the women who wear it. We understand that for most women, the threat of physical assault is not an abstract fear, but rather a real concern that impacts our daily lives. SIREN strives to better equip women when responding to situations of probable danger by providing a safer, reliable, and more immediate alternative to conventional defense methods.

SIREN officially launched in November 2014 with a line of statement rings that, quite simply, look like stylish and sophisticated accessories—jewelry that would be just as attractive without the added functionality. It is what’s discreetly hidden within each ring that makes SIREN not only a beloved piece of jewelry, but also important in an entirely new way.

By concealing miniature patented technology—which, when activated, emits a shockingly loud alarm—inside jewelry, SIREN empowers women by providing them with the critical seconds needed to startle, overwhelm and deter an assailant, and potentially prevent the escalation of an attack.